India TV has announced the appointment of Paritosh Joshi as a Strategist. Until April 2012, Joshi was CEO, STAR CJ Network India, a joint venture between STAR Group and CJ O Shopping of South Korea.
In his role as a Strategist for India TV, Joshi primarily will be responsible for optimising and leading the Revenue function of the existing businesses and business development for the forthcoming ventures for the company.
Apart from working with the management at the strategic level, as a mentor Joshi will also actively connect and engage India TV’s business teams, including Sales, New Media and Brand.
Announcing his appointment, Ritu Dhawan, MD & CEO, India TV, said, “Immensely experienced, Paritosh will be a tremendous resource in formulating the strategy for our new, ready to roll business plans. While we look forward to his contribution in taking Independent News service to the next level, we feel delighted in welcoming Paritosh on the team.”
“With his outstanding record, we are confident that he will be making most significant contributions in increasing our lead over competition as the most profitable media company,” she added.
Commenting on the assignment, Joshi observed, “I have had the pleasure of knowing Rajat Sharma as a senior industry colleague and fellow IBF Board member for the last six years and we have had many lively conversations on the television business. It is from such a conversation earlier this year that the idea of this engagement began.
Ritu-Rajat are a true power couple of the news television industry who have built India TV into a formidable force enjoying massive audiences across a growing distribution footprint. With a solid revenue engine already in place supported by a talented Sales team, India TV is poised for even bigger achievements. It is a privilege to be invited to participate in this exciting journey and I look forward to a stimulating, inspiring assignment.”
Joshi’s 27-year corporate career took path took in FMCG at P&G, ITC and the Maharaja Organisation, Sri Lanka; Media at Business Standard and STAR; Advertising briefly at Lintas; Commodity Futures at a start-up called e-commodities; and Industrial Perfumery at Quest International that has since merged with Givaudan.