India Today Group is set to see some key changes in its senior management. After a stint of 11 years, Malcolm Mistry, Publishing Director, India Today Merged Entity, has decided to move on.
Mistry will soon don on the entrepreneurial hat. His last day with the company is March 30, 2012. More details on his next venture would be announced then.
Following this, India Today Group is making a key change in its structure. In its current form, India Today Merged Entity (ITME) comprises the flagship brand India Today across its various language editions, the business publications of the group and Reader’s Digest. ITME was put in place two years ago with the objective of integrating the sales force of publications with similar advertiser profile. ITME is now adding Mail Today to its portfolio of brands.
Manoj Sharma, who had recently taken over from Rahul Thappa as Business Head with Mail Today, will now take over as Group Business Head of ITME. He will also oversee the sales integration between ITME and Mail Today with a view to draw synergies between the brands. Varun Kohli will assume direct charge of the Ad Sales function of Mail Today as Associate Publisher and will continue to report to Manoj Sharma.
Sharma continues to report to Ashish Bagga, CEO, India Today Group.
Explaining the changed structure, Bagga said, “The rationale is similar to the guiding principle that ITME was based on. We had realised then that over 70 per cent of advertisers and agencies were the same for India Today mega brand, the business publications of the group and Reader’s Digest. It had made sense for us to align these three together. By integrating, we realised we had a huge fighting force that could be cross leveraged across verticals – it instantly tripled our sales force on these publications. Since that was successful, we planned to do that with Mail Today as well. It is important to maximise every sales resource in terms of revenue generating capability and we believe this model allows us that.”
Another consequent change is that the publishing headquarter for ITME would now move to Delhi from Mumbai.
Sharma has served with the India Today Group for over 18 years in multiple stints, with an overall experience of 22 years. He has exposure in print and television media sales and has worked for companies and brands like The Times of India, Network18 and India TV.