India Media Exchange (IMX), the consolidated media-buying unit of Starcom MediaVest Group and Zenith Optimedia, is all set to roll out its services to its clients. IMX has appointed Sejal Shah as Vice President. IMX is a division of Publicis Groupe Media in India, and has been created to manage the combined buying of traditional media, for existing and new clients of Starcom MediaVest Group and Zenith Optimedia in India.
Shah’s last stint before this was with Lodestar Universal as GM.
Speaking on the appointment, Shyam Shanker, President, IMX, said, “Sejal has been brought in for her extensive experience in media investment strategies, negotiations, planning and buying of media across all product categories and markets. She brings in experience from a number of leading agencies, planning and executing campaigns for many major brands.”
On her appointment, Shah said, “I am not just excited about being made a part of the core team in a new setup as IMX, but am looking forward to be a part of the paradigm changes that I will be a part of by virtue of being an element in the IMX framework. IMX believes that scale needs to be leveraged in an atmosphere of collaboration to deliver the context specific solutions that become a source of competitive advantage for our clients, and I agree to it. I am eager to be in a position to bring about this change as we move into a more context specific era.”
Shah’s key clients were Amul, Tata Teleservices Tata Corporate, Trent, Diageo and LIC, among many others. Prior to her stint with Lodestar Universal, she marked her career as an Investment Director in WPP-Mindshare where she was accountable for media investment strategies, sourcing of relevant media opportunities, and negotiations for a set of clients like Mirc Electronics, Baja Auto, for all media (pre-CTG). She has also been Manager-Media at Tata Internet Services, and Research and Group Manager in Lintas India Limited.