India Media Exchange (IMX), the consolidated media buying unit of Starcom MediaVest Group and Zenith Optimedia, has appointed Jaikishin Tikam Chhaproo as Vice-President. Chhaproo would be based in Delhi.
Prior to joining IMX, Chhaproo had spent four years with Hindustan Unilever Ltd as Senior Manager, Media. He brings with him over 10 years' experience in media. During his stint with HUL, Chhaproo was Asia AMET Coordinator for the Media Information Management Global team as well as Asia AMET Coordinator for the Digital Team.
Commenting on the new appointment, Shyam Shanker, President, IMX, said, "Jaikishin as Vice-President in Delhi will support Mona Jain, EVP, IMX. He has the experience and a keen understanding of the craft and the market, and is equally enthusiastic to help build the tomorrow of media that we are keen to get ready for. We are sure he will add even more strength to the team's understanding of media and bring value to client business."
Chhaproo said, "I am not just excited about being made a part of the core team in a new set-up as IMX, but am looking forward to be a part of the paradigm changes that I will be a part of by virtue of being an element in the IMX framework. IMX believes that scale needs to be leveraged in an atmosphere of collaboration to deliver the context specific solutions that become a source of competitive advantage for our clients, and I agree to it principally. I am eager to be in a position to bring about this change as we move into a more context specific era."
IMX is a division of Publicis Groupe Media in India, created to manage the combined buying of traditional media, for existing and new clients of Starcom MediaVest Group and Zenith Optimedia in India.