India Media Exchange (IMX), a division of Publicis Groupe Media in India, has appointed Sujata Dwibedy as Director-Strategy & Buying, Mumbai, and Ritesh Dutt as Media Director, Delhi. IMX was created to manage the combined buying of traditional media for existing and new clients of Starcom MediaVest Group and Zenith Optimedia in India.
Commenting on the appointments, Shyam Shanker, President, IMX, said, “Ritesh and Sujata bring in with them extensive experience in media, buying and planning, and it’s always a pleasure to work with such a talented group of people. Both have worked on some good brands and their experience will give an added motion to deliver the best to our clients.”
Dutt brings on board almost a decade’s experience, which comprises five years in traditional media and more than four years in activation. His last stint prior to joining IMX was as a buying Group Head in Mediaedge:CIA where he worked on brands such as Sony Ericsson, Honda Motorcycle and Scooters, Time Business Solutions and Xerox.
Dwibedy has more than eight years of experience in media planning and buying. Prior to joining IMX, she had spent the last two and a half years with Nielsen India, Mumbai, as Senior Manager, Media – Customised Research. During her stint there, she headed the Marketing Team of the National Readership Survey (NRS), for two years.
On his appointment as Media Director, Dutt said, “I am looking forward to being a part of IMX. It has ambitious plans and has managed some great brands with an excellent group of people. I am ready to take on the challenges this prestigious assignment brings forth.”
Dwibedy added, “I am delighted to be part of the IMX team and look forward to explore new avenues. My mandate straddles my experience in traditional media buying and media research, which I will integrate and leverage to bring value to IMX clients.”