India Media Exchange (IMX) has roped in Archana Vyas as Vice President, India-North and East. She will be reporting to Mona Jain, Head of Strategic Investments. Prior to joining IMX, Vyas has spent over four years with Reckitt Benckiser as Manager, Media and Corporate Communications, South Asia. She was part of the global media team at Reckitt Benckiser, and had handled media responsibilities for India, Indonesia, Sri Lanka, Bangadesh and Nepal.
Commenting on Vyas’ appointment, Jain said, “Archana is one of the most talented and respected people in the media industry. She has an excellent understanding of client expectations, having been a client herself and a strong equity in the market. She will add to the management bandwidth of IMX and help us deliver to our clients a second generation investment product, which IMX is committed to. We are very excited to have her in our team.”
Speaking about her new role at IMX, Vyas said, “I have keenly followed the evolution of IMX since its launch in April last year and have been impressed with the growth of Starcom and ZenithOptimedia, powered by IMX. My early discussions with Mona and other senior IMX managers convinced me of the game changing model they are trying to build. I hope to be able to leverage my experience on the client side as well my international media exposure, understanding of the Indian media market, to deliver value to IMX clients. I am very happy to be part of the IMX team.”
Vyas has over 12 years’ experience in various agencies, including O&M, FCB Ulka, Mudra Communications, Universal McCann and Mindshare. She has a diverse category experience working on brands such as Pepsi, Nestle, Frito Lay, Seagrams, BBC Worldwide, Usha Shriram and Discovery Channel. This is apart from working on the extensive portfolio of brands of Reckitt Benckiser – Dettol, Harpic, Mortein, Veet, Easy Off Bang, Vanish, Lizol and Cherry Blossom.