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<img src=http://www.exchange4media.com/e4m/images1/new2.gif border=0>Starcom Worldwide appoints Sandeep Lakhina as MD, India-West & South

02-January-2008
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<img src=http://www.exchange4media.com/e4m/images1/new2.gif border=0>Starcom Worldwide appoints Sandeep Lakhina as MD, India-West & South

Starcom MediaVest Group has appointed Sandeep Lakhina as Managing Director, India-West & South for Starcom Worldwide. Lakhina takes over from Manish Porwal, who is serving his last week at the network this week.

Immediately before joining Starcom Worldwide, upon his return from the USA, Lakhina headed the India operations of a UK-based digital marketing company.

Ravi Kiran, CEO-South Asia, Starcom MediaVest Group, said, “At SMG, we are beginning to write a new chapter in our growth and evolution and hope to transform our business model Asia-wide over the next three years. We were looking for a leader for our West/South region who would take over from Manish and help steer our organisation to that desired future. We are really happy that Sandeep, with a powerful cross-functional and cross-geography experience and demonstrated capability of handling teams of diverse talent, particularly with his experience at Deloitte Consulting and the Coca-Cola Company, has joined us.”

Said Lakhina, “Apart from the very obvious and omnipresent India growth story, the ever-evolving media landscape and the opportunities and challenges therein motivated me to join the media space in India. Starcom’s strong reputation in the marketplace, coupled with the fact that it truly believes in adding value to its clients, and its stated ‘people first’ approach were strong reasons in my choice to join the team.”

Lakhina will lead the network’s operations in Mumbai, Ahmedabad, Bangalore and Chennai and work actively with the ten specialist solutions units of Starcom MediaVest Group. Nikhil Rangnekar, Executive Director, India-West, Sindhuja Rai, General Manager and Head, Bangalore, Narendra Kumar Alambara, General Manager and Head, Chennai, and Dinesh Singh Rathore, General Manager-India, FutureWorks, will report to Lakhina. Tarun Nigam, Executive Director, India-North, Pakistan & Bangladesh for Starcom Worldwide, as well as heads of all the specialist solutions units, will continue to report directly to Ravi Kiran.

Lakhina has spent half his sixteen years of experience in the USA. He has worked as an entrepreneur and in disciplines ranging from Sales, Marketing, Business Strategy to Supply Chain, Process Re-engineering, Business Consulting and Digital Marketing. He has had stints in leading Indian and global companies including Euro RSCG Advertising and Ebony Retail in India and Deloitte Consulting and the Coca-Cola Company in the USA.

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