Top Story


Home >> People Movement >> Article

<img src= border=0>MEC ropes in Hariharan Vishwanath for newly-created role of National Trading Director

Font Size   16
<img src= border=0>MEC ropes in Hariharan Vishwanath for newly-created role of National Trading Director

Media communications company Mediaedge:cia (MEC) has appointed Hariharan Vishwanath (Vishy) as National Trading Director for MEC India. Prior to this, Vishwanath was General Manager, Maxus Bangalore. In his new role, he will be reporting to both T Gangadhar, Managing Director, MEC India, and Prasanth Kumar, GroupM’s Trading Head.

Speaking on Vishwanath’s appointment, Gangadhar said, “Given the present business environment, the importance of trading cannot be emphasised enough. Trading has been identified as one of the greatest variables for us to turn to our advantage and create real, tangible value to our clients. As MEC’s Trading Head, Vishy will be responsible for exploiting the GroupM leverage to its fullest extent on behalf of our client partners.”

In his 15 years’ experience in the communications industry, Vishwanath has gained a rich skill set across planning, buying and management roles. “I believe that I will be able to bring my rounded experience to bear in this position,” he said, adding, “Trading for MEC must reflect the company’s integrated approach to delivering client solutions that are tailored to each client, not just a one-size-fits-all deal.”

MEC India is ranked 5th in billings (Source: RECMA 2008 projected) and is one of the fastest growing agencies in the past four years. With five national offices employing over 125 people, MEC’s clients include, LG Electronics, Nivea India, HDFC Standard Life Insurance, Citi, DHL, Henkel, Sony Ericsson, Singapore Tourism Board, Cavinkare, Singapore Airlines, Honda Motors & Scooters, Jaypee Cements, and Pidilite, among others.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017