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<img src=http://www.exchange4media.com/e4m/images1/new2.gif align=left border=0>Tushar Shah joins hands with Mobile2win

04-October-2007
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<img src=http://www.exchange4media.com/e4m/images1/new2.gif align=left border=0>Tushar Shah joins hands with Mobile2win

Mobile2win India, a Mumbai-based wireless value added services provider has announced the expansion of its top management team with the induction of Tushar Shah in a key role to lead the Product Development, Management, Marketing and Communications function. Shah had recently quit Walt Disney Company, India as Director–Marketing and Communications.

Rajat Jain, MD and CEO, Mobile2win, said, “Tushar is a high energy, passionate marketing professional, who brings in a good balance between product, marketing and business strategy skills. His career has spanned across media and telecommunications, and his strong desire to go entrepreneurial finds a perfect match and opportunity for him at Mobile2win.”

Shah added, “Having gathered vast experience in established as well as start-up operations over the last 17 years, I now find a perfect opportunity to leverage this experience by going entrepreneurial with Mobile2win. The arena of mobile and media convergence is perhaps the most exciting and challenging place to be in today. I have always had a desire to become an entrepreneur someday and in today’s world, VC funded companies provide the right platform to innovate and create long term value for investors and the management. As a key stakeholder, I am thrilled to be a part of this exciting journey into the future.”

Shah has had a track record of working over 17 years in consumer facing businesses across telecom, media and entertainment companies. Prior to Disney, he has worked in key marketing, sales and product management positions at The Times of India, Telstra, Hutch and Sony Entertainment Television.

As is known, Rajat Jain took on the leadership of the company recently after he quit from the Walt Disney Company India as it MD.

Mobile2win is the mobile business partner for over 25 leading media brands, including Hindustan Times and Sony Entertainment Television, and has created solutions for over 100 international consumer brands such as Perfetti, Coke, HSBC, etc. Mobile2win is a Red Herring Asia 100 winner and is the subject of a Stanford University case study. It is a venture capital funded company and the investors include Nexus India Capital, Norwest Venture Partners and Softbank China Venture Capital.

Also see:

Tushar Shah quits Walt Disney India

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