Digital marketing agency Id8 Labs has beefed up its senior management with the appointment of Vivek Saurabh as CEO. He moves from GenPact, where he was heading its Centre of Excellence. Saurabh would be based in Delhi and set up Id8 Labs’ Delhi operations.
Amit Tripathi, Managing Director, Id8 Labs, said, “Id8 Labs today is has a 125-member team, which we plan to double in the next one year. Given such a diverse team, operations and practices and processes become critical. Vivek will work towards implementing Six Sigma practices in the company.”
Saurabh has 16 years’ experience in operations, marketing, and business development across diverse fields like BPO, telecom, media, entertainment and FMCG. Prior to GenPact, he was with Idea Cellular Ltd as Marketing Head for Delhi and NCR region.
In a related development, the company has also appointed Tanmay Mohanty as Chief Operating Officer. Mohanty was earlier Head of Strategy and Business Development and in that capacity had spent two years with the company and had been instrumental in newer growth areas.
Sheetal Vora has been appointed as Chief Operating Officer for the new Internet venture that the company is incubating. She has been with the company since its inception and would also hold additional charge as Vice President, Corporate Affairs at Id8 Labs.