iContract, the one-to-one communication division of Contract Advertising, has elevated Nishad Ramachandran to Head of the agency pan India. Prior to this elevation, Ramachandran was Vice-President and Group Creative Director at iContract.
In his new role, Ramachandran will nationally run the agency’s creative and managerial departments of CRM, New Media, Internet, interactive and direct marketing. He will be reporting to Umesh Shrikhande, CEO, and Ravi Deshpande, Chairman & CCO, Contract Advertising.
Confirming the development, Ramachadran said, “My motto will be to look at the way forward and drive the agency where everybody has a point of view. We at the Contract family believe in using the new age media to the fullest.”
Ramachandran began his career in 1996 and has 12 years’ experience. Starting his career with Contract Bangalore, he also had stints with SSC&B Lintas as Senior Creative Director in 1997. He had joined iContract in 2004 as NCD.
iContract started off as an offline direct marketing company in 1992 to look after the direct marketing needs of clients. The agency has now evolved into a full service, technology driven one-to-one customer lifecycle management company offering solutions like direct marketing, event and promotions, online marketing, database management and analytics, and customer contact solutions, in addition to one-to-one consulting.
With offices in Mumbai, Bangalore and Delhi, Ramachandran has confirmed that they were on the lookout for new resources. He, however, refused to divulge further details.