Integrated Brand Development (IBD India) a Percept Hakuhodo company, has added the twin team of Kartikeya Dixit and Soumya Nagabhushan as Associate Creative Directors. Joining from Ogilvy, where both were Creative Controllers, the duo will be based out of IBD’s office in Gurgaon.
The mandate for Dixit and Nagabhushan would be to strengthen and put the creative team under Jai Singh and Akash Sharma, Senior Creative Directors, IBD India, into what they call as, creative overdrive. “With both of them joining the growing team, IBD India will fortify its creative output and you can be assured of some more out-of-the box solutions for our clients,” SAID Srikant Rath, Senior Vice President, IBD India.
Sharing his thoughts on joining IBD, Dixit said, “I am really excited to join IBD India and work on internationally recognised brands like Panasonic and a host of others. I am looking forward to doing work that is relevant to my target audiences and win recognition of award juries as well. We are an ambitious bunch here, hungry to do good work.”
Dixit comes to IBD India with more than seven years’ experience in both ATL and BTL spaces. Prior to this, he had worked with Ogilvy, Rediffusion Y&R and Dentsu in various capacities. He has worked on brands like LG (Home Appliance & Home Entertainment, FPDs), Sprite, Honda, Wild Stone Park Avenue, Religare and so on.
Talking about the new appointment, Nagabhushan said, “It is going to be both an interesting and challenging time in IBD. It is an exciting place with an enthusiastic bunch of people who believe in doing great creative work. What’s more, the client mix offers you great opportunity to do good work.”
Nagabhushan has over six years’ experience in advertising and has handled brands like LG, Nestle, Frito Lay’s, Maruti Suzuki, Dabur, Honda, and Havell’s, to name a few.