Arvind Saxena, Vice President-Marketing and Sales, Hyundai Motor India Ltd (HMIL), has been elevated to Senior Vice President-Marketing and Sales. Since he joined HMIL in November 2005, Saxena’s commitment and dedication has helped the car manufacture and export company consolidate its position in the Indian market with steady sales and strategic marketing initiatives.
Commenting on Saxena’s elevation, HS Lheem, Managing Director, HMIL, said, “Arvind is a natural leader who has very deep understanding of the Indian auto industry. Over the years, he has proved his mettle, especially in the area of marketing and sales, more so during challenging times. The promotion reiterates the fact that Hyundai needs his guidance and vision as we enter the new year with new plans and ambitious targets.”
Saxena said, “It is deeply gratifying to grow along with the organisation one is committed to. Hyundai has set many benchmarks in India in the last 10 years, and I am happy and proud to have been part of that effort. The energy within the organisation is fertile ground for people to do their best. And as we get into 2008, with several fresh ambitious targets, we will need to draw on that collective energy more than ever before. I thank the company for its appreciation of my work.”
Saxena has 23 years of experience in the automobile industry, both in the two-wheeler and four-wheeler sectors. He began his career with Escorts’ motorcycle division in 1983 as a Management Trainee in sales and marketing. After a successful stint of nine years at Escorts, he moved to Bajaj Auto as Regional Marketing Manager. He went on to join Maruti Udyog Ltd, where he spearheaded its all-India sales initiatives as Chief General Manager, following which he joined HMIL to manage its sales and marketing operations at the national level.
HMIL registered a combined sale of 3,27,160 units of vehicles in CY 2007, an increase of 9.2 per cent over 2006. While it clocked a growth of 7.6 per cent in the domestic market with 2,00,412 units, the exports grew by 11.8 per cent with 1,26,748 units as compared to 2006.
Saxena added, “In 2007, we achieved a commendable landmark by rolling out the fastest 1,500,000th car, in September 2007. Also, with a spate of new launches in 2007 – right from Sonata CRDi, Getz Prime, Santro CNG, Sonata AT and finally the much awaited i10 – Hyundai Motor was able to offer a variety of options to its ever-expanding consumer base. As a matter of fact, i10 was the first car from the Hyundai’s stable that made its world debut here in India, which will also be the sole production and export hub for the car. Hyundai also expanded its dealer network across India to cater to its consumers in every part of the country.”