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Author | exchange4media Mumbai Bureau | Tuesday, Jan 04,2005 7:17 AM

A- beefs up senior management – one of South Asia’s promotions marketing companies – has announced two senior recruitments, last week. Sunil Nair joins Hungama as the Head of Planning and Nikhil Shimpi takes over as Head, Mobile Marketing.

Sharing more on Nair’s appointment, spokesperson shares, “In times of brand clutter, more and more companies are seeking experiential marketing solutions, which assist them in not just reaching their target audience, but engaging them, leading to footfalls to their respective stores. Hungama’s unique experiential marketing solutions integrate with digital activations on the internet and mobile along with brand-centric promotions at key catchment areas. In light of this, Sunil's 12 years of marketing experience in brand management, his knack of writing and a penchant for other creative pursuits will help Hungama to unravel the Indian consumer.”

In his earlier experience, Nair has spent time in Headstart Advertising as the General Manager, Strategy Planning, while he developed IBP's brand ambassadorship programmes and, shaped alternative tourism in Kerala, called Kalyso Adventures.

However, at, Nair’s primary role would be to establish a brand-planning cell that will drive Hungama's vision towards brand-centric promotions marketing. He will identify core sectors where promotions marketing have a huge potential and assist in their acquisition through consumer insight-led brand activation programmes.

Shimpi, on the other hand, holds a management degree in Marketing and brings with him corporate experience in sales and marketing. He has cross industry exposure in services and product marketing. In his last assignment, he was the All India Marketing Manager with Siemens Mobile. Prior to that he was with the Taj Group, managing a customer relationship marketing and key account management portfolio.

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