After a two-and-a-half year stint with Hindustan Times as General Manager - Marketing, Sanjay Raina has decided to move on. He has moved to Times Global Broadcasting as General Manager – Marketing and will be reporting directly to Partho Dasgupta, VP – Marketing, Times Global Broadcasting.
Confirming the development to exchange4media, Raina said, “Television has always been my first love and I think it was time for me to move on. At HT, we did some wonderful work, which shows on the brand. The HT brand looks bigger and better today.”
At Times Global Broadcasting, Raina’s key role will include brand management and looking after the marketing of the channel.
At Hindustan Times, Raina was part of the core group that helped regain the readership lead of the paper in the Delhi market. He also spearheaded marketing activities for gross margin improvement plans through marketing, brand communication and branding activities. His other responsibilities at HT comprised handling product development, innovation, launches, PR and corporate communication. He also worked on the newspaper’s new brand positioning “Let there be Light”.
In his 13-year career, Raina has worked with some leading brands. He started his career in 1992 with Videocon International as Sales Officer. Two years later, he moved to Philips where he worked for four years. In 1998, he moved to Columbia Tristar Films as Marketing Manager. In January 2001, he moved to Discovery Communications as Associate Director – Marketing, where he worked for two years before moving to HT in February 2003.