Top Story

e4m_logo.png

Home >> People Movement >> Article

HomeShop18 appoints Vikrant Khanna as new CMO

24-July-2013
Font Size   16
HomeShop18 appoints Vikrant Khanna as new CMO

HomeShop18 has announced the appointment of Vikrant Khanna as Chief Marketing Officer for its TV, Web and Mobile businesses. In his new assignment with HomeShop18, Khanna will lead a 360-degree role, which includes Marketing and Communication, CRM, B2B Sales and Alliances.

Khanna has 19 years’ experience in marketing and business roles across FMCG, Telecom, IT and Paints. He has worked with brands such as Airtel, Dabur India, General Mills and ICI Paints. At Airtel, he was the VP - Consumer Engagement & Digital, where he was involved with award winning campaigns such as the “Har Friend Zaroori” across integrated platforms and also India’s first Grand Prix – 2011 Formula 1 sponsorship.

Commenting on Khanna’s appointment, Sundeep Malhotra, Founder and CEO, HomeShop18 said, “We are glad to have Vikrant head our marketing team. He brings years of rich experience in Business & Marketing roles across various industries. Vikrant will work towards building stronger consumer orientation across various touch points, shape a solid consumer franchise and take HomeShop18 brand to newer heights.”

On becoming a part of HomeShop18, Khanna said, “Homeshop18’s unique business model of enabling TV, laptop and mobile screens with transaction capabilities, aligned respectively to each layer of the consumer pyramid, has great strategic significance for a diverse market like India, and we intend to fully leverage this opportunity.” 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.