HomeShop18 has announced the appointment of Vikrant Khanna as Chief Marketing Officer for its TV, Web and Mobile businesses. In his new assignment with HomeShop18, Khanna will lead a 360-degree role, which includes Marketing and Communication, CRM, B2B Sales and Alliances.
Khanna has 19 years’ experience in marketing and business roles across FMCG, Telecom, IT and Paints. He has worked with brands such as Airtel, Dabur India, General Mills and ICI Paints. At Airtel, he was the VP - Consumer Engagement & Digital, where he was involved with award winning campaigns such as the “Har Friend Zaroori” across integrated platforms and also India’s first Grand Prix – 2011 Formula 1 sponsorship.
Commenting on Khanna’s appointment, Sundeep Malhotra, Founder and CEO, HomeShop18 said, “We are glad to have Vikrant head our marketing team. He brings years of rich experience in Business & Marketing roles across various industries. Vikrant will work towards building stronger consumer orientation across various touch points, shape a solid consumer franchise and take HomeShop18 brand to newer heights.”
On becoming a part of HomeShop18, Khanna said, “Homeshop18’s unique business model of enabling TV, laptop and mobile screens with transaction capabilities, aligned respectively to each layer of the consumer pyramid, has great strategic significance for a diverse market like India, and we intend to fully leverage this opportunity.”