Top Story

e4m_logo.png

Home >> People Movement >> Article

Homeshop18 appoints Rashmi Berry as CMO

25-July-2012
Font Size   16
Share
Homeshop18 appoints Rashmi Berry as CMO

On-air and online retail brand, Homeshop18, has appointed Rashmi Berry as Chief Marketing Officer. In this role, Berry is responsible for building and establishing the ‘HomeShop18’ brand across the business verticals of TV, web and mobile.

Berry brings with her over 18 years of strategic and operational experience in branding and marketing across industry verticals. Her last assignment was with The HT Media Group, where she launched the Group’s radio brand Fever 104 FM, an HT-Virgin Radio collaboration and the flagship news portal Hindustantimes.com. She subsequently moved as Business Head for Hindustantimes.com, Livehindustan.com and HT Mobile.

She has worked across media domains including previous stints with The India Today Group and STAR India. As a Senior Consultant and Practice Head at Quadra Advisory, she has worked on the brand launches and marketing strategies for leading brands including Max Healthcare, All Out, Moser Baer and Sun Drop edible oil. Berry holds a degree in management from the prestigious Faculty of Management Studies – University of Delhi and is a graduate from Shri Ram College of Commerce, Delhi University.

In a prepared statement, Berry said, “I am extremely excited at the opportunity to further strengthen the HomeShop18 brand, a well established market leader in the TV home shopping space and one of the fastest growing e-commerce brands, since its launch last year. Virtual retail in India is going through an explosive phase of growth with increasing penetration, technology innovations, product range expansion and increasing competition. I look forward to the exciting journey as HomeShop18 achieves leadership not only in market share, but also in mind share.”

Sundeep Malhotra, CEO and Founder, HomeShop18 added, “We are extremely excited to have Rashmi on board. Her rich marketing background and deep understanding of consumer behaviour will contribute immensely in further consolidating our brand and entrenching us deeper with our continuously expanding consumer base.”

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India