Top Story

e4m_logo.png

Home >> People Movement >> Article

HLL official to head Britannia's marketing

04-June-2005
Font Size   16
Share
HLL official to head Britannia's marketing

Britannia Industries Ltd is roping in a senior Hindustan Lever Ltd (HLL) official to head its marketing function.

Informed sources said that Mr Neeraj Chandra, Regional Brand Director at HLL, responsible for mega brands such as Lux and Lifebuoy, is slated to join the bakery major jointly owned by the Wadia family and the French foods giant Danone.

Mr Chandra steps into Britannia at a time when the company's top management has seen a constant churn for almost two years, since the controversial exit of the former Managing Director & CEO, Mr Sunil Alagh.

The company appointed Ms Vinita Bali, a former Cadbury and Coca-Cola executive, as its new CEO late last year along with a revamped top management that included Mr Vidyut Arte, who joined as director of marketing and sales from Cadbury India.

However, in a surprising development, Mr Arte quit a few months later to return to Cadbury, extending the churn among top officials of the company once known for management stability and employee retention.

A little earlier to Mr Arte's exit, the company's Chief Operating officer (COO), Mr Nikhil Sen, put in his papers ending prolonged speculation regarding his future role in the wake of Ms Bali's appointment.

With interests in the domestic bakery and dairy businesses, Britannia, as per the year 2002 revenue segmentation, earns over 80 per cent of its revenues from biscuits and high protein foods. Its major brands include Tiger, Cream Treat, Vita Marie Gold and Good Day.

The dairy products, now operated through a separate joint venture with New Zealand's Fonterra Co-Operative, accounted for 12 per cent of the revenues, while bread, and cake and rusk accounted for four per cent and two per cent respectively.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO