Top Story

e4m_logo.png

Home >> People Movement >> Article

Hindustan Coca-Cola Beverages appoints Rohit Gothi as Exec Director – Market Ops

05-July-2014
Font Size   16
Share
Hindustan Coca-Cola Beverages appoints Rohit Gothi as Exec Director – Market Ops

Hindustan Coca-Cola Beverages (HCCBPL), the company-owned bottling operations of The Coca-Cola Company in India, has brought on board Rohit Gothi as its Executive Director – Market Operations. Gothi will directly oversee all field operations of the company, encompassing all front-end operations, including the seven Operating Zones, Alternative Engines of Growth (Bottom of Pyramid, Online and Alternative Beverages), and National Key Accounts (excluding bulk water).

Commenting on the appointment, T Krishnakumar, Chief Executive Officer Hindustan Coca-Cola Beverages said, “Rohit Gothi has been inducted into the HCCBPL talent pool to strengthen the sales system and accelerate growth opportunities in India. As Executive Director – Marketing Operations, Rohit will be responsible for all the front-end operations and focus on building profitable revenue growth. He comes with over 20 years of experience in the FMCG industry, covering various categories of consumer products, besides a stint in the telecom industry.”

Gothi will assume the new responsibility effective July 15, 2014 and will report to T Krishnakumar.

Over the last few years, HCCBPL, the largest bottling operations of the Coca-Cola system in India, has made exponential progress in establishing multiple selling and distribution systems to offer the consumers a range of its products at multiple price points for all occasions. In this growth journey, HCCBPL has simultaneously worked towards developing a strong supply chain and manufacturing organisation.

As part of the vision 2020 for India, Hindustan Coca-Cola Beverages is focusing on becoming a world class organisation, building a culture of execution excellence and driving returns. Hindustan Coca-Cola Beverages is estimated to contribute up to 65 per cent of the volumes to The Coca-Cola Company in India.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems