Top Story

e4m_logo.png

Home >> People Movement >> Article

Hinduja Group to invest Rs 250 cr in content biz; appoints Sunir Kheterpal as CEO, IN Entertainment

07-January-2010
Font Size   16
Share
Hinduja Group to invest Rs 250 cr in content biz; appoints Sunir Kheterpal as CEO, IN Entertainment

The Hinduja Group has announced the appointment of Sunir Kheterpal as CEO of IN Entertainment, an entity that will consolidate the Group’s content business. The Group plans to invest Rs 250 crore in its content business over the next 2-3 years and Kheterpal will spearhead its aggressive growth plans in the media and entertainment space.

Kheterpal comes on board from Reliance Big Entertainment, where he had set up the international and domestic distribution business for the Group before moving on to managing key co-production relationships at Big Pictures. Previously, he was associated in the banking and financial services industry with companies like Bank of America, Rabobank and Yes Bank.

On his appointment, Kheterpal commented, “The Indian entertainment industry is poised on the threshold of its next growth cycle after undergoing a consolidation phase over the last 18 months or so. Amidst these on-going dynamic changes in the business environment, I am very excited to be starting my next career move with the Hinduja Group, which has tremendous passion and aspiration to grow this business.”

IN Entertainment will be primarily engaged in content development, financing and production, for both films and TV, through Serendipity Films as well as co-productions with existing production houses. It will also acquire distribution rights of foreign films for India. Once the content pipeline is ready, there are plans to roll out worldwide film distribution capabilities. IN Entertainment will also house assets pertaining to the Cable Video Channel, CVO, Cable Shopping Channel, Shop 24 Seven, and Movie Licensing through Cablemaster.

On February 26, 2010, IN Entertainment will be releasing Serendipity Film’s ‘Teen Patti’ starring Amitabh Bachchan, R Madhavan and Sir Ben Kingsley. IN Entertainment has the India distribution rights for over 75 English films and cable TV rights for more than 500 Hindi films.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO