Himanshu Shekhar, GM, MindShare Fulcrum, has decided to move on from the organisation after a stint of over seven years. No official comments were available at the time of filing the report. Details of his next destination were not known either. Sources close to the development informed that Shekhar had already put in his papers.
At MindShare Fulcrum, Shekhar was heading the unit that handles the single largest client in India – Hindustan Unilever Ltd. The media side of HUL has seen some interesting developments in 2008. In January, following Rahul Welde’s move to take on a larger role at Unilever as Vice-President, Media Services, Asia AMET (Africa, Middle East and Turkey), Marico’s Media Head, Dnyanada Chaudhari, was brought in to handle the India portfolio.
Even as the teams were getting used to the change in leadership, March 2008 saw media speculations on Unilever’s objection to MediaCom’s participation in the P&G pitch, to the extent it is even suggested that HUL might withdraw its business from GroupM. All involved have decided to stay mum on the subject, and that has only added to the speculations. And now, even though in an unrelated move, Fulcrum has lost its GM.
In February 2007, MindShare Fulcrum had announced some key changes in its top management, and that was when Shekhar was promoted to General Manager, MindShare Fulcrum, and was given the charge of the business. Prior to this, Shekhar was National Activation Head at MindShare Fulcrum. In his stint at Fulcrum, Shekhar has been credited for “immense” contribution to the growth of Fulcrum, especially in print, radio and activation. He has been credited with breakthrough negotiation practices in print for championing the cause of FM, and for setting up a full-fledged activation unit within Fulcrum. Under his leadership, Fulcrum has grown the non-TV/ activation space from 5 per cent to 35 per cent of the investments.