Big FM has appointed Himanshu Shekhar as Regional Head, North and West, where he would be responsible for all business aspects of the stations in the Northern and Western regions, and providing integrated marketing solutions to clients. He would be reporting to Tarun Katial, COO, Big FM. With this new role, Shekhar makes a career movement from a communications planner to a media owner.
Meanwhile, speculations are rife that Katial would soon move on from his role at Big FM to look after the broadcasting arm of Reliance ADAG, which is planning a host of channels, including a Hindi general entertainment channel. It is learnt that Katial is already involved with these channels and has been responsible for some of the key appointments made at Reliance ADAG’s broadcasting arm. According to industry sources, Shekhar would assume Katial’s role at Big FM when the latter moves on to the television side of the business.
However, when asked, Big FM officials refuted all such speculations, emphatically stating, “Himanshu Shekhar has joined Big FM in the capacity of Regional Head, North and West, and will be reporting to Tarun Katial, Chief Operating Officer, Big FM. Himanshu has not joined as a replacement for Tarun, who continues to hold his position as COO.”
Shekhar comes with 11 years of rich experience in communications planning. He began his career with JP Cement as Area Sales Manager before moving on to The Hindu as Account Planner. His last stint was with Mindshare Fulcrum, where he held the post of General Manager, Position, handling the Unilever account. He has been credited with breakthrough negotiation practices in print for championing the cause of FM, and for setting up a full-fledged activation unit within Fulcrum.