Digital Direction, a strategic service from Media Direction, functioning under the umbrella of RK Swamy Media Group, has appointed Himanshu Shah as its National Head in the capacity of General Manager/ Principal Communication Consultant. He will be reporting to S Yesudas, CEO, RK Swamy Media Group.
Confirming Shah’s appointment, Yesudas said, “Himanshu, in my opinion, is a complete package of all the qualities we seek in our leaders – passionate, proactive, out-of-the-box thinker, successful business leader, good communicator and a team player. I wish him all the very best as he partners me in taking the unit to greater heights.”
At Digital Direction, Shah will undertake various new initiatives, including alliances, to take the division to an enviable position on this space.
Shah brings in 15 years of experience, especially in the digital domain. He has been associated with Webmoney (Euro RSCG) and Cybermart (Dow Jones), Connecturf and London’s CNet Direct and Carphone Warehouse.
Launched a year ago, Digital Direction offers brand building solutions on the digital domain to a host of clients, including BSNL, SBI MF, Ricoh, Pedigree, Snickers, LIC and Hamdard, to name a few. It also operates on certain clients as digital AOR.