Himanshu Saxena, former Associate Vice-President at IMRB, is joining McCann Erickson as Vice-President and Business Director from September 1, 2006.
When contacted, Saxena, however, refused to comment on this move.
Saxena has been instrumental in heading the Unilever’s household panel business at IMRB. Prior to his stint at IMRB, he was responsible for branding Reliance Energy and was also a significant part of the team that branded Anil Dhirubhai Ambani Group.
Saxena has had a long and fruitful experience in ad agencies like Grey Worldwide and Lowe, where he handled well-known clients like Idea, VIP, Park Avenue and HSBC for close to seven years.
The reason for Saxena moving back to an ad agency is reportedly his completing a full circle in a 15-year long career in marketing, brand management and advertising.