Ranju Mohan, who had earlier been the General Manager of the Cosmetics and Toiletries division of Henkel, has been promoted as Vice President, Sales for both the Cosmetics and Toiletries and the Home and Laundry Care segments of Henkel Spic India.
Mohan started his career in Shaw Wallace as Area Sales Manager for UP and later became the Zonal Manager in 1992. He took over as Marketing Head in 1996 and then moved to Henkel in 1999 as Deputy General Manager. In 2000, he became the General Manager of the Cosmetics and Toiletries division before being promoted to the current designation of Vice President, Sales.
Speaking about the goals for the current financial year, Mohan, said, “ The goal is to consolidate and maintain the double digit growth of 13-14% garnered by Henkel in the Cosmetics & Toiletries division and extend this to the Home & Laundry segment as well. We are working out different strategies and identifying with the emerging modern trends in India.
One of the key areas of focus would be distribution. Currently we have about 350,000 outlets and we are looking at increasing it by 10% in the current financial year. We will also be establishing a distribution network in all the SAARC countries. We already have the Fast Forward project for our distribution system in place and we are working on another project to connect to all the major cities in the next six months to ensure an efficient system in order to maintain and enhance service levels in all the major towns.”
Ranju Mohan also states that most of Henkel’s brands have recorded a double-digit growth in categories that by themselves have shown a negative growth. Henkel’s Chek, which was initially a detergent brand, has been extended as a toilet soap. According to Ranju Mohan, Chek has become an almost 20 crore brand in the first year of its launch.