Top Story


Home >> People Movement >> Article

Hemanth Shah to join LMG as President – OOH Initiatives

Font Size   16
Hemanth Shah to join LMG as President – OOH Initiatives

Hemanth Shah is joining Lintas Media Group (LMG) as President, Out-of-Home Initiatives. He is expected to join this week. Shah’s mandate will cover the agency’s expansion into all out-of-home consumer spaces, including retail, events, transport, sports and outdoor.

Shah would be working closely with Aaren Initiative, LMG and Karishma Initiative leadership teams to service existing accounts and bring in new businesses. He would report to Lintas Media Group Chairman & CEO Lynn de Souza.

Confirming the appointment, de Souza said, “Lintas is already a leading player in the OOH space with Aaren Initiative, which services an enviable roster of clients in all markets and categories. Hemanth will add to the strategic product of this company as well as direct the rest of our businesses towards more comprehensive use of emerging media, especially in retail, digital outdoor, branded events, and opportunities in all kinds of sports not just cricket.”

Shah added, “What is appealing in this assignment at LMG is the challenge to integrate with the core team to build on ideas so as to scale up good quality work. I look forward to showcase the capability, best practices and industry knowledge to the clients so that media investments in OOH are made more and more in an informed and consistent manner.”

An MBA in marketing with over 20 years of work experience, Shah has worked in functions across sales, marketing, research and general management in diverse companies. Some of the names include Tata Press, Mudra Group, Alban Communications (in London and Mumbai), Hansa Research, Future Group. His last assignment was with Times Group as Revenue Head of OOH.

Having worked over 15 years in the OOH media space, Shah is among the few domain specialists who have seen all sides of the medium – planning, buying, research and selling. He evangelised and set up media in the ambience of consumption while at Future Group, especially as part of the team that launched retail digital signage in India – Future TV. At Times Group, he was instrumental in the team achieving major landmarks like clocking highest revenue on key media and implementing a tight credit policy. His forte is in growing relationships, forging alliances and building teams and processes to acquire and grow sustainable business.


GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems