Top Story

e4m_logo.png

Home >> People Movement >> Article

Hemant Jain joins Radio City as VP, Strategic Planning & Alternate Revenue

24-November-2006
Font Size   16
Share
Hemant Jain joins Radio City as VP, Strategic Planning & Alternate Revenue

Radio City has appointed Hemant Jain as Vice President – Strategic Planning and Alternate Revenue. Jain, in his last assignment, was with Reliance World (formerly Reliance Web World) as National Head - Brand Management & Marketing Services, where he spent close to five years setting up a successful personal services and telecom retail business model.

Jain will be the chief architect of Radio City’s growth plans, helping redefine systems and processes, forging strategic alliances and focusing on convergence of radio across multiple media platforms, which include mobile, internet, broadband, out-of-home, etc.

Jain has over 12 years of ‘fast-paced’ experience in sales and marketing with leading organisations across a variety of industry verticals, which include telecom, retail, media and advertising, he has gained diverse knowledge across various streams. An early entrant in the Internet operations way back in 1997, Jain also has hands on experience in setting up successful interactive/digital media divisions for leading advertising agencies.

During his tenure with new media, he has worked closely with some of the leading corporates in India and abroad, consulting them on formulating online business models, online brand building, interactive marketing and e-CRM.

Said Jain, “I am really excited about joining Radio City’s talented and vibrant team. Radio is in the booming phase with many new entrants there has been a rapid growth in the industry. It’s thrilling to be part of an organisation, which is all set to sustain and grow its leadership position. It will be really challenging to guide Radio City to a knowledge- driven, process oriented organisation.”

Commenting on Jain’s appointment, Apurva Purohit, CEO, Radio City, said, “Radio City is in the process of consolidating its operations. We are building a strong and talented team to drive a sparkling brand and fresh, innovative content. Since our shift to 91.1 frequency, we have rolled up our sleeves and I am delighted to have Hemant join us, as this is the kind of leadership we require to keep Radio City on the expansion path.”

Music Broadcast Pvt Ltd promoted Radio City has stations in Mumbai, Delhi, Bangalore, Lucknow, Hyderabad, Chennai and Jaipur. In the second phase of FM radio expansion, Radio City has bagged the licences for 16 more cities.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...