Havas Media Group has appointed Pranay Shah Singh as Head of Strategy for Indonesia. He will report jointly to SK Biswas, Chief Strategy Officer, Havas Media Group APAC and Riadi Sugihtani, CEO, Havas Media Group Indonesia.
In his new role, Singh will be responsible for strengthening the strategic output on key clients, including XL Axiata, Danone, AXA, LG Electronics and Kakao Talk. He will also work closely with account leads, innovation and new business teams to drive the adoption of group’s proprietary Meaningful Brands Research and Meaningful Connections Planning Process that helps brands connect with people and create shared value for brands and consumers.
Singh joins the agency with 10 years of experience in the Indian media industry, where he developed an expertise in strategic planning, media research, consulting and content marketing, working with multinational media agencies and boutique consulting. His last stint was with ZenithOptimedia India, where he led communications planning for FMCG companies such as Reckitt Benckiser and Nestle.
Commenting on Singh’s appointment, SK Biswas said, “In addition to his media expertise, Pranay brings with him a lateral thinking approach to consumer insights, branding and business issues that connects well with the Meaningful Brands approach at Havas Media Group. He has also shown great curiosity and enthusiasm for the market and I have no doubt that he will prove to be an asset to our pool of clients, who are banking on our support to reach the next level in their meaningfulness journey .”
On his appointment, Singh said, “I am delighted to be a part of the expanding Havas Media Group and exploring new media horizons of Indonesia, one of the giants of Southeast Asia that is witnessing unprecedented consumer growth.”