Havas Media Group has brought on board Josh Gallagher as Regional Strategy Director. In his new role, Gallagher will be responsible for driving offline and online strategy for the agency’s key clients, including AXA, Emirates, LG Electronics and Shangri La Hotels. He will also lead the adoption of agency’s proprietary planning process – Meaningful Connections Planning.
An integral part of Gallagher’s mandate is to propel the uptake of Havas Media Group’s Meaningful Brands research, a unique framework that analyses and tracks the connections brands have with our quality of life and well-being.
He joins the agency with 10 years of experience working with international media and digital agencies in Australia. He was most recently with ZenithOptimedia Melbourne, where he worked as a Communications Strategist, driving strategy for Honda, Lion Nathan and Reckitt Benckiser. Prior to this, he spent seven years with Universal McCann Brisbane, where he worked as Client Services and Strategic Director. He has also had a stint at digital agency Kruse Digital.
Based out of Singapore, Gallagher will report into SK Biswas, Chief Strategy Officer at Havas Media Group, Asia Pacific.
Commenting on his appointment, Biswas said, “Josh is a very welcome addition to the regional strategy team. He has an unrelenting curiosity for uncovering consumer insights and is a champion of integration. He is one of those rare strategists, who have a hands on and practical experience of working on integrated strategies and expertise in both offline and digital communications planning processes.”
On his new role, Gallagher said, “I had heard about Havas Media’s Meaningful Brands vision and found it very compelling. As brands enter the digital age it becomes critical for them to increase their meaningfulness quotient or they face the risk of extinction. The agency’s framework is a very unique roadmap for brands, as they embark on their journey to become meaningful and I feel privileged to have the opportunity to support this vision.”