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Harshad Hardikar returns to OgilvyOne

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Harshad Hardikar returns to OgilvyOne

Harshad Hardikar has been appointed Senior Vice President – Ecommerce and CRM Practice at OgilvyOne India, after having spent a year at Rediff.

Commenting on the move, Hardikar said, “I am glad to be back at OgilvyOne. We are witnessing unprecedented growth for e-commerce and ECRM in India. Our clients are actively looking for solutions to sell online as a cost efficient revenue stream. My mandate at OgilvyOne is to lead this practice nationally and manage our clients’ e-commerce/CRM needs end-to-end.”

Kunal Jeswani, President, OgilvyOne India observed, “The best service we can do for our clients is to bring in talent that can make a difference to their business. Harshad represents just that – the best available talent in CRM and e-commerce. He is someone who understands the intricacies of digital relationship marketing and can use it to demonstrate a real impact on our clients’ businesses.”

At Rediff, he was responsible for Rediffshopping. Prior to that, Hardikar was with OgilvyOne for four years as Mumbai Head. A postgraduate from MET IMS, Mumbai, Hardikar has over 15 years experience in CRM/loyalty working with companies such as Select Direct, iContract, ICICI Bank and OgilvyOne. He launched India’s first coalition loyalty programme called iMint (now Payback).

Tags Harshad Hardikar OgilvyOne India Kunal Jeswani

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