Harshad Hardikar has been appointed Senior Vice President – Ecommerce and CRM Practice at OgilvyOne India, after having spent a year at Rediff.
Commenting on the move, Hardikar said, “I am glad to be back at OgilvyOne. We are witnessing unprecedented growth for e-commerce and ECRM in India. Our clients are actively looking for solutions to sell online as a cost efficient revenue stream. My mandate at OgilvyOne is to lead this practice nationally and manage our clients’ e-commerce/CRM needs end-to-end.”
Kunal Jeswani, President, OgilvyOne India observed, “The best service we can do for our clients is to bring in talent that can make a difference to their business. Harshad represents just that – the best available talent in CRM and e-commerce. He is someone who understands the intricacies of digital relationship marketing and can use it to demonstrate a real impact on our clients’ businesses.”
At Rediff, he was responsible for Rediffshopping. Prior to that, Hardikar was with OgilvyOne for four years as Mumbai Head. A postgraduate from MET IMS, Mumbai, Hardikar has over 15 years experience in CRM/loyalty working with companies such as Select Direct, iContract, ICICI Bank and OgilvyOne. He launched India’s first coalition loyalty programme called iMint (now Payback).