Harrish M Bhatia elevated to CEO, My FM

Harrish M Bhatia elevated to CEO, My FM

Author | exchange4media Mumbai Bureau | Friday, Apr 16,2010 8:24 AM

Harrish M Bhatia elevated to CEO, My FM

My FM has announced the elevation of Harrish M Bhatia to CEO. Prior to this, Bhatia was COO. In his new role, Bhatia will be looking at leading the brand through the much awaited changes in the radio industry and will also bring in a fresher outlook to the different business areas of the brand. He will be reporting to Pawan Agarwal, Director, Dainik Bhaskar Group.

With core expertise in Marketing, Bhatia’s visionary approach is said to have been instrumental in evolving the brand with innovations based on solid research and evaluations.

Commenting on the developing, Pawan Agarwal said, “Bhatia has been associated with My FM since the very birth of the channel some three years ago, and under his leadership, the channel has climbed many a milestone, making a mark as the largest non-metro network with fastest launch of 17 stations and several innovative programming initiatives for our listeners. This promotion comes as a sign of our appreciation and our trust in him to take the brand forward with his visionary ideas.”

Bhatia said, “I’m extremely delighted with the development and very keen on bringing in some more positive changes. The radio industry is under a lot of pressure right now with the third phase hanging mid-air and whether the industry’s issues are resolved or not, radio stations will have to look at evolving themselves in coming times. We are also looking at expansion of the business through the newly launched activations division and it will be an interesting and challenging opportunity.”

Starting in 2007 as the Business Head, Bhatia had led the My FM brand through an extremely successful run. He has been spearheading innovations within the brand and the business operations to maintain the dynamic performance of the FM player.

My FM is the radio station of Synergy Media Entertainment Ltd. Launched after an extensive research, My FM caters to the local flavour of the people and aims at becoming the voice of the Indian masses. My FM is spread across seven states and 17 cities.

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