It’s a homecoming of sorts for Hari Krishnan, who is back at Grey India as the VP & Branch Head, Grey Mumbai. The position had been left vacant for over a year now. Prior to this, Krishnan was with STAR India in the channel’s marketing division for a few months. Hari’s first innings at Grey started in 2007 when he joined to head Grey Bangalore. He is credited with building the branch successfully, retaining and consolidating clients and building a highly efficient team.
Confirming the appointment, Jishnu Sen, COO, Grey India said: “It feels great when senior people come back and I’m pleased to welcome Hari back to Grey. He returns as head of Mumbai office at an exciting time and will be an integral part of my core team. It is the ultimate vindication of what we are doing. That our path of change is truly working. I’m excited about what we can do together.”
On his return, Hari said: “I had left Grey to explore an opportunity outside advertising. I think advertising is one of the few professions which provide an equal measure of excitement and learning by way of constant exposure to multiple categories. I’ve been missing that. However, more than anything else, I’ve been missing Grey because it’s an agency that allows independent thought and encourages new ideas. Brand Accelerator is a fantastic planning tool that helps in doing precisely that. With Jishnu at the helm of affairs, the experience of Bindu Sethi in planning and a new creative leadership in Malvika and Amit, I feel there’s a whole new momentum with Grey now and I’m really excited to be a part of it”
Prior to joining Grey, Hari was with Star TV as Vice President, Marketing. He has spent a significant part of his career with Lowe Lintas and has also had stints with JWT and RK Swamy/ BBDO. His experience covers multiple categories across brands like Britannia, 3M, ITC Foods, HUL, Ford, Maruti Suzuki, Sony, Titan, Fastrack and Tanishq amongst others. Some of the prominent brands in the Grey Bombay portfolio include Parle, P&G, Audi, Bharti Axa, Deutsche Bank, Ferrero, Godrej Sara Lee, Suzlon and Wyeth among others.