Praveen Tripathi, former CEO of Hansa Consulting, has joined Pidilite Industries Ltd as President, Marketing & Sales. Tripathi reportedly moved to his current role at Pidilite about two months ago.
An alumnus of the prestigious IIM Ahmedabad, Tripathi began his career in 1979 with Lintas as a management trainee. After three years in media planning and four years in client servicing, where he worked on the Unilever and Lipton businesses, Tripathi quit the agency to join MARG in 1986 as General Manager, Media Research, and rose to become its Director in 1992.
In 1996 he joined Leo Burnett as Associate Regional Director for Media and Strategic Planning. With the emergence of Starcom, the independent media unit of the agency, in July 1999, Tripathi took over the unit as Managing Director. He then moved to Zenith Media in September 2003, where he held the designation of President, South Asia, and Regional Director, Strategy and Planning. With the re-branding of Zenith Media as Mediaedge:cia in 2004, Tripathi was named its Managing Director.
Apart from this, Tripathi had also played the role of Strategic Planning Director for P&G for the greater China region.