Top Story


Home >> People Movement >> Article

Hansa Consulting’s Praveen Tripathy joins Pidilite as President, Marketing & Sales

Font Size   16
Hansa Consulting’s Praveen Tripathy joins Pidilite as President, Marketing & Sales

Praveen Tripathi, former CEO of Hansa Consulting, has joined Pidilite Industries Ltd as President, Marketing & Sales. Tripathi reportedly moved to his current role at Pidilite about two months ago.

An alumnus of the prestigious IIM Ahmedabad, Tripathi began his career in 1979 with Lintas as a management trainee. After three years in media planning and four years in client servicing, where he worked on the Unilever and Lipton businesses, Tripathi quit the agency to join MARG in 1986 as General Manager, Media Research, and rose to become its Director in 1992.

In 1996 he joined Leo Burnett as Associate Regional Director for Media and Strategic Planning. With the emergence of Starcom, the independent media unit of the agency, in July 1999, Tripathi took over the unit as Managing Director. He then moved to Zenith Media in September 2003, where he held the designation of President, South Asia, and Regional Director, Strategy and Planning. With the re-branding of Zenith Media as Mediaedge:cia in 2004, Tripathi was named its Managing Director.

Apart from this, Tripathi had also played the role of Strategic Planning Director for P&G for the greater China region.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO