Gullu Sen, one of Indian advertising’s most well known creative directors, has been appointed as Vice-Chairman of Dentsu’s India operations. He will be based in New Delhi and will play a pivotal role in the growth of Dentsu’s agencies in India.
Commenting on Sen’s appointment, Sandeep Goyal, Chairman, Dentsu India, said, “We are pleased to appoint Gullu as Vice-Chairman of Dentsu’s India operations. Sen is a person who has got lots of innovative and creative ideas and is a delight to work with. He is one of the few creative people who you can consistently depend on for high quality, cutting edge creative work. His campaigns are large hearted. They are capable of taking brands into geometric growth. As a leader, he is rare blend of hands-on training and constructive mentoring. Clients have immense faith in him, both for his mature advice and his breakthrough creative thinking.”
”I am sure that he will bring a lot of maturity, exposure and energy to Dentsu’s future plans, where he will be playing a much greater role in days to come,” Goyal added.
The 44-year-old creative veteran has created highly acclaimed and international award winning work on Airtel (including the famous AR Rehman commercial), Maruti (including the Ladakh Gypsy commercial), and Colgate (the turnaround ‘Mera Colgate’ campaign), among over 300 campaigns that he has worked on in the last two decades.
Recently, Sen conceptualised and created the much talked about Toyota Innova campaign featuring Aamir Khan.
Prior to joining Dentsu in 2003, Sen was National Creative Director at Rediffusion DY&R. Starting out in 1984 at HTA, Sen has over the years also worked at Trikaya Grey and Mudra’s Interact Vision.
He is also an accomplished painter, charcoals and watercolours being his specialities.