Top Story

e4m_logo.png

Home >> People Movement >> Article

Gujarat Samachar’s Kunjesh Parihar joins Ad Space Mart as Managing Partner

11-November-2005
Font Size   16
Share
Gujarat Samachar’s Kunjesh Parihar joins Ad Space Mart as Managing Partner

Kunjesh Parihar, who recently parted ways with Gujarat Samachar as CEO of the publication, has found his next destination. Parihar has joined Ad Space Mart as Managing Partner from November 2005. He would be working with Ad Space Mart CEO Sanjeev Singhai.

Commenting on his new responsibility, Parihar said, “Along with Sanjeev, I will be responsible for the overall business. In the present mandate, my focus would be on marketing, sales management, MIS and other systems development. I will be looking into hiring, training, media resourcing and development of company’s brand equity.”

Parihar brings with him 16 years of experience and the company is gearing for some aggressive times ahead. “With the influx of media options and increasing competition in the media space, trained ad sales professionals are becoming scarce and costly. It is, therefore, becoming difficult to hire and retain quality manpower,” Parihar said.

He further said that Ad Space Mart saw a pivotal role in the development of the Indian media industry by providing ad sales support. “This will provide the much needed revenue to subsidise the cover prizes so that more people can enjoy the fruits of quality media products and prosper,” he noted.

Parihar added, “We have further plans of getting into TV, in-film and in serial advertising.”

Ad Space Mart is already in the business of providing pan-India ad sales functions for quality media companies in newspapers, magazines, radio and web business.

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world