Kunjesh Parihar, who recently parted ways with Gujarat Samachar as CEO of the publication, has found his next destination. Parihar has joined Ad Space Mart as Managing Partner from November 2005. He would be working with Ad Space Mart CEO Sanjeev Singhai.
Commenting on his new responsibility, Parihar said, “Along with Sanjeev, I will be responsible for the overall business. In the present mandate, my focus would be on marketing, sales management, MIS and other systems development. I will be looking into hiring, training, media resourcing and development of company’s brand equity.”
Parihar brings with him 16 years of experience and the company is gearing for some aggressive times ahead. “With the influx of media options and increasing competition in the media space, trained ad sales professionals are becoming scarce and costly. It is, therefore, becoming difficult to hire and retain quality manpower,” Parihar said.
He further said that Ad Space Mart saw a pivotal role in the development of the Indian media industry by providing ad sales support. “This will provide the much needed revenue to subsidise the cover prizes so that more people can enjoy the fruits of quality media products and prosper,” he noted.
Parihar added, “We have further plans of getting into TV, in-film and in serial advertising.”
Ad Space Mart is already in the business of providing pan-India ad sales functions for quality media companies in newspapers, magazines, radio and web business.