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GSK’s Anindya Das Gupta joining Pepsico International’s regional HQ in Bangkok

21-September-2005
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GSK’s Anindya Das Gupta joining Pepsico International’s regional HQ in Bangkok

Anindya Das Gupta, General Manager-Nutritionals, has decided to quit GlaxoSmithKline Consumer Healthcare after 10 years. He is joining PepsiCo International as a Director and will be based in the regional headquarters in Bangkok.

Confirming this move, Das Gupta said, “I will be joining PepsiCo International from the beginning of November. Till October end, I will continue in my role of driving Horlicks’ strategy and innovation for all international markets.”

Elaborating on his new appointment, Das Gupta said, “My new assignment would be very challenging. After 10 years with GSK, it will be a good change. My new role at PepsiCo would involve launching a new platform covering all new acquisitions and new opportunities for them.”

Das Gupta has been responsible for most of GSK’s recent successes. Starting with the relaunch of Boost in 2002 to signing on Virender Sehwag to the much-talked about and successful relaunch of Horlicks in 2003, he has been instrumental in driving GSK’s consumer marketing vision. He also played a key role in the recent launch of Horlicks Lite and Horlicks Lite Bites.

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