Madhvi Pahwa, General Manager, Marketing, Coca-Cola India, is joining GroupM as Director Training, South Asia. She will be based in Delhi and will have additional responsibility for Consumer Insights, focusing on Maxus and MEC clients. Pahwa is expected to take charge of her new assignment in January 2006.
Commenting on her appointment, Ashutosh Srivastava, CEO, GroupM, South Asia, said, “We look forward to Madhvi coming on board and help us improve our overall capability and client focus. We have an ambitious training programme for our region and were looking for the right person to help roll it out.”
GroupM India recently launched its training programme for the coming year, christened M-GuruKool, under the Aspire programme that runs across the region. In an industry where talent management is becoming the key differentiator between agencies, this project is seen as an important step in grooming talent and helping lift the quality of service.
An alumnus of IIM-Ahmedabad, Pahwa joined P&G and worked as a brand manager for a couple of years before moving to Coke. During her nine-year stint with Coke, she has handled several key assignments spanning marketing, research, media and business planning. She played a key role in shaping the media product at Coke, a responsibility she currently handles along with managing brand Coke, Diet Coke and Fanta.