GroupM, the media planning and buying agency of the WPP group, has strengthened its social media team with Karthik Nagarajan joining as National Director - Social Media. Nagarajan took charge from May 2, 2011 and is part of the Interaction Leadership Team. He will report to Tushar Vyas, Managing Partner, GroupM South Asia.
Speaking on this development in GroupM, Vyas said, “Karthik will be responsible for strengthening the social media practices across all agencies of GroupM. His presence will help us beef up our efforts of understanding the behaviour of digital consumers and meaningful use of such learning in social environment.”
With over 10 years of experience in the industry, Nagarajan has worked as Director of Nielsen’s Online Division in India, which he helped set up. In this role, he had led Nielsen’s audience measurement, social media and advertiser solution initiatives in the digital space. He also managed the launch of the Nielsen Mckinsey JV - NM Incite in India.
Nagarajan had joined Nielsen from Shipcom Wireless, a technology company based out of Houston, Texas, where he served as Director of Marketing. He has also managed a global research and consulting practice for Frost & Sullivan in the US in the areas of biometrics, smart cards and RFID.
Digital arms of GroupM include Mindshare Interaction, Motivator, Maxus Interaction, MEC Interaction, Quasar BMS (Brand and Media Solutions) and Blazar.