Grey Worldwide India has announced the appointment of Jishnu Sen as Mumbai Branch Head. He will assume responsibilities for Grey Worldwide immediately and will report to Nirvik Singh Chairman and President Grey Global Group South and South East Asia.
Nirvik Singh said, “Jishnu a thorough-bred advertising professional comes to us with close to two decades of experience from JWT and Y&R. Experience that cuts across categories and geographic boundaries. His arrival reaffirms our commitments in continuously adding senior resources who will ad value to our clients businesses.
Sen said, “The opportunity to lead Grey Worldwide in Mumbai is an exciting point of my professional career. I look forward to partnering with the team in creating powerful branding ideas grounded in consumer understanding that has a single minded objective – to help our clients win in the marketplace.”
Sen started his career in JWT and rapidly rose up the ranks. He crossed shores worked in Singapore, Hong Kong and the US. His responsibilities panned brand strategies and their implementation across India, Asia pacific and the US over various projects. His portfolio pans ITC, Pizza Hut, Pepsi, GSK, ESPN, Star Sports, and the Indian Army campaign in the early years. . He also led and won the Reckitt pitch for JWT.
At Y&R he assumed client-servicing responsibilities with complete charge of all categories in the Colgate Palmolive stable for Asia Pacific. Based out of Singapore and Hong Kong he achieved success in centralizing and synergising the advertising development for the region. Singh added, “I am sure with his robust experience that cuts across cultures and geographies Jishnu will help accelerate our and our clients businesses even faster.