Lakshmipathy Bhat, who headed the Colombo operations of Grey Worldwide, has moved to FCB Ulka as General Manager, in charge of Bangalore operations. He replaces Abhinav Sharma, who has moved to Bates, Malaysia. Bhat was based in Colombo from April 2003 to August 2005 as AVP and Country Manager in Grey Worldwide.
Speaking to exchange4media, Bhat said, “I moved back to India for a combination of reasons – personal and professional. I had to be based in Bangalore for personal reasons. Obviously, India is a lot more sophisticated and demanding when it comes to advertising. I did not want to lose touch with the developments here. The opportunity at FCB provided me the best of both worlds.”
Bhat had started his advertising career with Trikaya Grey in Chennai and moved to Mumbai in 1990. He spent two years with HTA Direct in Mumbai and Chennai before returning to Grey in 1995. At Grey, he headed Bangladesh operations between 1999 and 2002 and also headed Mumbai operations briefly before moving to Colombo.
Elaborating on the task at hand, he said, “My task at FCB Ulka Bangalore is to manage and grow. We’ve had some good years in the past and my task is to increase the momentum of growth and take FCB Ulka to the next level in this market. Our track record in building brands is fantastic and I hope to be able to offer our skills to a larger portfolio of clients soon.”
Bhat came on board in late September. The current client list of FCB Ulka Bangalore includes Wipro Consumer Care (Santoor, Wipro Baby Soft, Chandrika, etc), and several brands from ITC Foods, including the Sunfeast range, Minto-O, Minto-Fresh and Candyman.