Grey India has appointed Bindu Sethi as National Planning Director for the agency. Sethi comes in with 20 years’ experience in providing brand strategies and solutions. In her new role, Sethi will focus on building strategic and 360-degree capabilities with the servicing teams as also build a strategic department that will lead Grey India with though leadership. She will be based in Delhi and will report to Jishnu Sen, COO, Grey India.
Confirming the development, Jishnu Sen said, “Improving the quality of our product – both strategic and creative – is one of my highest priorities. To this end, convincing a star like Bindu to join our movement is a coup that will benefit us and our clients hugely.”
On her appointment, Sethi, “The challenge of creating a strategic culture at Grey is attractive and possible, since the intent is right. I was pretty clear that I would go back to full time work only if I found a team that would want to do it right. This Grey team is one that wants to do just that.”
She further said, “Consumer and strategic thinking should be at the centrestage of all that we do, it should be at the cultural core of Grey, with the purpose to free creative to take all the leaps that they want. Focused strategy and deep consumer insight unshackles, then the entire team approaches their individual tasks creatively.”
Prior to her appointment at Grey, Sethi was associated with Hindustan Unilever as General Marketing Manager – Personal & Haircare, further progressing to formulate the brand vision, strategy and proposition for Unilever’s family health brand portfolio comprising three brands in seven South Asia and South East Asian markets.
Sethi had begun her career with Indian Market Research Bureau (IMRB), Delhi as a research trainee, going on to becoming an Executive Committee Member at Hindustan Thompson Associates (now JWT). At JWT, she had developed and headed the Strategic Planning department for eight years. She was instrumental in building JWT’s reputation for deep consumer sensitivity and brand building, leading the strategic thinking and consumer insight work on Horlicks and Maggi for over 10 years, making them market leaders in their categories.