Grey Group Malaysia has appointed Lubna Khan as Head of Planning to manage strategically driven work across disciplines, in line with Grey Group’s ‘Famously Effective’ global core mandate.
Prior to joining Grey, Khan held the post of Associate Vice President and Strategic Planning Director at JWT, where she led the Nestle chocolate portfolio, which included Kit Kat, Munch, Milky Bar and Bar One. She also managed the entire innovation and new product development portfolio for GlaxoSmithKline consumer healthcare. She was also Senior Planning Director at Cheil Worldwide Inc, Samsung’s global agency, where she looked after strategic planning across all categories for Samsung – televisions, home appliances, mobile phones, laptops, IT infrastructures and cameras at Cheil. In addition, she has held senior planner roles at Wunderman and Y&R, which collectively exposed her to a diverse set of categories and partnering with organisations such as Nestle, GlaxoSmithKline, Samsung, Kao, Microsoft, Nokia, LG and the Government of India.
Commenting on the Malaysian market, Dheeraj Sinha, Chief Strategy Officer, South & South East Asia, Grey Group said, “Malaysia is a critical market for us – it’s ASEAN’s second most dynamic country in terms of operating business and financing environment for growing businesses. In the last 20 years, Malaysia has gone from consuming technology to producing technology. Within a remarkably short timeframe, the country has become a creative and innovative hub for information and communications technology creation. It’s a fast evolving economy and Grey has a strong presence in the market as well as across the region – 2013 marks our 50th anniversary in Asia. We are committed to delivering breakthrough solutions for our client’s brands – ideas that make our clients and us famous.”
Sinha further said, “Lubna has both ability and experience in building sharp insights and delivering them in an integrated approach. Apart from adding value to our current set of businesses and our new business initiatives, her role involves running thought leadership projects and championing our effectiveness agenda.”
On her new role, Khan said, “I’m excited to be at Grey because there is a clear desire to push the quality of work in a way that generates tremendous impact for clients, consumers and in culture. Culture shifting ideas are at the heart of integrated thinking and inspire all that we create. And a thriving, complex and multi-dimensional market like Malaysia is, in my opinion, a great environment to bring to life ‘famously effective’ work.”