Grey Group India has brought on board Projit Sarkar to head the agency’s Kolkata operations.
Sarkar brings with him an experience of almost 13 years in brand and marketing communications. His last stint was with Amrit Group of companies, where he was heading the Brand and Marketing department. The other agencies that he has worked with includes Genesis, Mileage, Mudra, O&M and Madison BMB.
At Grey Group, Sarkar will report to Sunil Lulla, the newly appointed Chairman and Managing Director of Grey Group India.
Commenting on the appointment, Sunil Lulla said, “Grey Group is delighted to welcome Projit back to lead the growing operations of Eastern India from Kolkata. His familiarity with the market place, clients and consumers, coupled with his experience in Brand & Marketing communications, will add tremendous value and benefit both the agency and clients based in the market. We look forward his enabling Grey Group to be even more famous and effective in the East of India.”
Sarkar has worked on various brands across categories such as Telecom, Insurance, Banks, Retail, Cement, Tourism, FMCG, Footwear, Paints and Foods. His experience will enable the current roster of clients, which include West Bengal Tourism, Score Information Technologies, Tea Board of India, Mani Group, Philips Carbon Black and Haldiram’s, among others.
Speaking on his return and new role, Sarkar said, “Coming back to Grey Group is a homecoming. I see and believe that there is a lot of opportunity to create value for internal and external stakeholders through meaningful, effective marketing communication. Grey Group is the place where it can be done from.”