Christabelle Howie has joined the Grey Group as Branch Head for Chennai. She will be reporting to Nirvik Singh, President, South & South East Asia, Grey Group. Howie moves from Lowe Lintas, where as Associate Vice-President she had handled brands like Ford, Hutch Chennai and Tamil Nadu, Sify, Nalli Silks, World Vision, and IBM, among others.
She has 14 years’ experience across multiple channels of communication such as advertising, direct marketing, database and response management. She has worked with agencies like JWT, Y&R, and O&M.
Announcing Howie’s appointment, Nirvik Singh said, “Christabelle has traveled full circle in the field of communication with experience in event, PR and advertising. I’m delighted to have her as part of my team. Her expertise will provide a thrust to Grey’s plans of integrated communication solutions and would help in building and expanding our presence in the Chennai market.”
Commenting on her new role, Howie said, “I’m excited to be taking up my new position at Grey Chennai. Grey India has embarked on a new journey to provide integrated solutions to our existing and future clients, and I’m looking forward to this very challenging role.”