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Greenways F&B ropes in Vinod Gaikwad to head marketing

19-February-2013
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Greenways F&B ropes in Vinod Gaikwad to head marketing

Greenways Foods & Beverages has brought on board Vinod Gaikwad as GM-Marketing. In his new role, Gaikwad will be responsible for the launch of various energy drink products in India, along with managing day-to-day operations, developing strategic marketing and sales initiatives.

A veteran professional in FMCG & Retail industry, Gaikwad has worked with a diverse range of companies such as IMRB, SCPIPL, ABRL, HUL, and Mother’s Recipe, among others.

In an official communiqué, Dr Sachin Chopda, CMD, Greenways Food & Beverages stated, “We intend to drive our leadership in the FMCG industry with this appointment. Vinod comes in with rich marketing experience, which is best suited to understand marketing rationale and provide strategic solutions.”

Gaikwad added here, “I feel that this is a great time to work in the beverage category, when it is growing with an average CAGR of 30-35 per cent. The firm is planning to come up with some truly ground-breaking work in the beverage space in India, and I look forward to building on that success and very much look forward to build the company’s business in Maharashtra and across India.”

Greenways Foods & Beverages is part of the four-decade old Pushpam Group.

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