Top Story


Home >> People Movement >> Article

Google’s Nikhil Rungta joins Yebhi as Chief Business Officer

Font Size   16
Google’s Nikhil Rungta joins Yebhi as Chief Business Officer

Nikhil Rungta, former Country Marketing Head at Google India, has joined Yebhi as Chief Business Officer. In his new role, Rungta will be responsible for the strategy, planning and execution of the company’s sales, marketing and product development.

Commenting on the appointment, Manmohan Agarwal, CEO, Big Shoe Bazaar said, “Nikhil brings with him a wealth of experience and knowledge after serving more than 15 years with leading organisations. We are confident that he will have a similar success at Yebhi.”

Rungta added here, “This is a new challenge and I am very excited as I get onto this new journey. I will be teeing off with a new TV campaign based on the concept of ‘Try and Buy’. The new feature initiated by Yebhi will be the game changer for the e-commerce category and will help in taking the category to the next level. The campaign came from a deep understanding of how consumers buy online and the fact that one of the biggest barriers to purchase is lack of touch and feel of the product. Now, the consumer can order products through Yebhi and only buy after trying or checking out the product.”

Rungta was Country Marketing Head at Google since 2009. He was responsible for all Google products, including Search, YouTube, Chrome, Google+, Android and so on. He was instrumental in the changing the perception of YouTube as a top destination of premium video content, including Bollywood, cricket and music. He also launched initiatives such as Get India Business Online (GIBO) and the Great Online Shopping Festival (GOSF).

Prior to Google he was Head of Marketing at Yatra, where he was part of the leadership team. His 15-year career in sales and marketing includes work across various categories such as FMCG, Consumer Durables, Finance, IT and Travel Services.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi