Anirban Das Blah, former CEO of Globosport, on February 18, 2010, announced the launch of his entertainment and marketing company, called KWAN. The company operates across various entertainment driven verticals and markets – from celebrity endorsements and management, film casting and marketing and events to celebrity brand building strategy, managing music-led platforms and artists, fashion events and talent management and sports.
Blah’s newly-formed entity claims to exclusively represent clients across the spectrum with mainstream actors in Bollywood like Freida Pinto, Genelia D’Souza, Soha Ali Khan, Jiah Khan, Mugdha Godse, Raima Sen, Mahesh Babu, Ram Charan Tej, Allu Arjun, and Kajal Aggarwal from the South, Sunidhi Chauhan and Vasundhara Das from the music world, and directors like Anurag Kashyap and Abbas Tyrewala.
KWAN works very closely, yet non-exclusively with actors like John Abraham and Ranbir Kapoor, among others. The company recently closed deals with John Players and Virgin Mobiles and claims to have done more work with Ranbir Kapoor than the industry combined. John Abraham has recently signed on to be the face of LG Mobiles, along with Genelia and Abhay Deol, all done through KWAN.
The entertainment and marketing company also represents models and photographers in the fashion space and is looking at strengthening its hold in the field of fashion by looking at tapping into a larger chunk of the fashion space.
KWAN’s sports expertise has been instrumental in lending its support to the IPL teams – Bangalore Royal Challengers, Deccan Chargers and Kings XI Punjab – with regard to brand-led sponsorships and tie-ups.
Anirban Das Blah, MD, KWAN, said, “While there are many small companies with niche specialisation like celebrity management, there isn’t anyone except us who can offer an integrated entertainment marketing approach. We are the only company that can be a one-stop shop for all brands to address their entertainment driven marketing and branding needs – be it celebrity-led tie-ups and associations, events, sports based associations and overall brand building and promotions through various entertainment led avenues like Bollywood, music, fashion and sports. We have completed over 165 entertainment transactions in the first three months of our existence, which only goes to demonstrate our domain skill and expertise to address and deliver 360 degree entertainment marketing solutions.”