Gita Ram has quit ZenithOptimedia as Executive Vice-President, where she was based in Bangalore. She has joined ACNielson as Director, Client Solutions, where she would look at qualitative research for the South.
Confirming the move, Ram said, “The reason for my moving out of ZenithOptimedia is because qualitative research has been my forte, and when I got an opportunity to get into mainline research with one of the most respected research agencies, I decided to take it up.”
She added, “The mandate at ZenithOptimedia for Bangalore was to consolidate our existing businesses and I would say that Ambika (Srivastava) has offered me best of opportunities and a good set of clients to work with.” At ZO, Ram had worked for all the Saatchi & Saatchi clients in Bangalore besides HP and Puma.
In her entire career Ram has successfully saddled both media and qualitative research. She began her career in media with O&M and then moved to Quantum Market Research. This apart, she has also worked with Grey and Mudra (OMS) followed by Synovate, where she was heading Qualitative Research before moving to ZO and relocating to Bangalore.
Ram feels that a research company and a media agency work on the same template of reaching out to the consumer, the difference lies in the fact that at a research agency the focus on consumers is of a different nature where one understands various touch points, in a media agency one uses those findings to fine tune media and look at the impact on the customer.