Top Story


Home >> People Movement >> Article

Gita Ram quits ZenithOptimedia, joins ACNielsen as Director, Client Solutions

Font Size   16
Gita Ram quits ZenithOptimedia, joins ACNielsen as Director, Client Solutions

Gita Ram has quit ZenithOptimedia as Executive Vice-President, where she was based in Bangalore. She has joined ACNielson as Director, Client Solutions, where she would look at qualitative research for the South.

Confirming the move, Ram said, “The reason for my moving out of ZenithOptimedia is because qualitative research has been my forte, and when I got an opportunity to get into mainline research with one of the most respected research agencies, I decided to take it up.”

She added, “The mandate at ZenithOptimedia for Bangalore was to consolidate our existing businesses and I would say that Ambika (Srivastava) has offered me best of opportunities and a good set of clients to work with.” At ZO, Ram had worked for all the Saatchi & Saatchi clients in Bangalore besides HP and Puma.

In her entire career Ram has successfully saddled both media and qualitative research. She began her career in media with O&M and then moved to Quantum Market Research. This apart, she has also worked with Grey and Mudra (OMS) followed by Synovate, where she was heading Qualitative Research before moving to ZO and relocating to Bangalore.

Ram feels that a research company and a media agency work on the same template of reaching out to the consumer, the difference lies in the fact that at a research agency the focus on consumers is of a different nature where one understands various touch points, in a media agency one uses those findings to fine tune media and look at the impact on the customer.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve