Hero Honda Motors, the country’s largest two-wheeler company, has got a new marketing team in place. Anil Dua, who was Gillette’s Regional Business Director (Customer Development), has recently joined Hero Honda as Vice-President, Marketing and Sales. Senior sources confirmed his joining, but refused to divulge further details.
Dua fills the slot left vacant by Atul Sobti, who, as Executive Director, headed the sales and marketing functions at the company. Sobti left in August 2005.
As reported by exchange4media earlier, Sanjeev Shukla, who quit as Marketing Manager with Hyundai Motor India last month, joined Hero Honda as Senior Manager-Marketing Communication, on April 28, 2006. He is reporting to P S Sundar, General Manager-Marketing.
In fiscal 2005-06, Hero Honda achieved a milestone in the Indian two-wheeler industry by crossing the 3-million sales mark, registering sales of 3,000,751 units.
Hyundai’s Sanjeev Shukla joins Hero Honda as Sr. Manager, Marketing Communication