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Genesis Colors brings Jaspreet Bindra on board

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Genesis Colors brings Jaspreet Bindra on board

Jaspreet Bindra has joined Genesis Colors as its Adviser and Independent Director on the Board. As a part of the leadership team at Genesis, he will help strengthen and transform the core business, set up internal processes and systems, and work towards growing the business to new customer segments and international markets. Additionally, he will be responsible for building and growing the e-commerce business.

Confirming the move to exchange4media, Bindra said that in his new role he “essentially hopes to grow the business to make it pan-India and go global too”. He added, “I hope to bring in digital expertise and technology. I will also look into how the company can build the e-commerce business.”

Bindra has worked with Microsoft India as its Regional Director – retail, entertainment and devices. After moving from there, he decided to focus on investing in and mentoring technology and e-commerce start-ups. Also, he wanted to help larger companies and brands transform its business and successfully manage transition to the digital world. As a part of this move, he will be on the board of a few technology start-ups, including ETechies and Skoolshop.

Bindra has more than 18 years of consumer, online and retail leadership experience. In addition to Microsoft, he has worked with Tata Group and eBay India.

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